By major manufacturer

New Holland has announced the winners of its 2021 UK and Ireland Dealer of The Year Awards, which celebrate excellence in performance and service quality across its extensive dealer network.

In a statement the manufacturer said, "In a year where the whole dealer network delivered fantastic results, the four main category winners together with the product Line category winners should feel justifiably proud."

Main category winners:

Product line category winners:

Pat Smith, New Holland business director for the UK and Ireland, said, “The purpose of these awards is to acknowledge and reward the performance and effort that our dealers put into the service they provide to our customers.

"The past two years have presented a unique challenge, not just in the agricultural machinery sector, but to all of us. That 2021 was a very successful year for New Holland and our dealers shows the excellent teamwork across our whole dealer network”.

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