Overall Dealer Of The Year

As reported last week, New Holland has announced the winners of its 2021 UK and Ireland Dealers of the Year.

Following their most successful year to date, taking the title of Overall Dealer Of The Year were Ernest Doe & Sons. The dealership have now said how delighted they are to win this accolade in recognition of their dedication and commitment to their customers and the New Holland brand.

Angus Doe, managing director (pictured above), said, “We are delighted to receive this award which is testament to the hard work and sustained efforts of our team, both customer-facing and behind the scenes. It is vitally important that our customers receive a good experience and our team works hard to continuously improve this through every part of our business."

He continued, “Our relationship with New Holland spans almost 90 years, having first started dealing in Fordson Tractors in the 1930s. Over the years they have led the way as innovative pioneers of the agricultural industry, and we are proud to represent this market leading brand and be able to offer its impressive portfolio of machinery to our customers.”

With 10 New Holland depots, Ernest Doe serves the whole of East Anglia and they say they achieved strong sales performance across New Holland tractors, combines, telehandlers and implements during 2021.

Pat Smith, New Holland business director for the UK and Ireland, said, “The purpose of these awards is to acknowledge and reward the performance and effort that our dealers put into the service they provide to our customers. The past two years have presented a unique challenge, not just in the agricultural machinery sector, but to all of us.

"That 2021 was a very successful year for New Holland and our dealers shows the excellent teamwork across our whole dealer network.”

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